Social Media Marketing
For most local business owners, social media marketing is a primary method of connecting with customers due to its low cost entry and potentially high ROI. Most local business owners, however, only engaging in the "media" part of social media. RBM has spent years learning from social media gurus so you don't have to and has developed 5 tenets to follow to ensure success.
Act like your customer is in the room
Small businesses reflect the values of ownership, and you know what your business brings to the table. Digital and social media marketing should highlight these values to your customers.
To have a conversation, you have to start it.
One of the challenges for many small business owners weighing their desire to craft a perfect message versus the desire to develop content. Just like in real life, you can't communicate with anyone you never start speaking with. At RBM, we work to streamline this process to maximize your digital footprint.
Speak with your own voice
For small to medium sized businesses, authenticity is key. Developing your brand's voice is one of the key strategies to succeed in an ever crowded and changing digital market place. Let RBM work with your business to find it's voice.
Your clients are content creators
Unlike traditional marketing tactics, your clients will have experience in your digital pursuits. Many of them are small business owners or at the very least have their own social channels where they create their own content frequently. This puts a digital channels in a unique position to develop content that your biggest fans can expand upon.
Pick platforms that
suite your brand
RBM finds that most small business owners are overwhelmed by the large number of platforms available for your business. While defining your band, we will work together to pick the most effective channels for your messaging.
If your struggling with where to start RBM has several options. First, always feel free to pick up the phone and call or send us a message below. RBM also offers a free cursory review of your current SEO, which include social media.
Contact Romani Branding & Management